The Ashcraft journal

STORIES, GUIDES
& FIELD NOTES.

Honest advice, thoughtful locations, and the stories behind photographs made in Abilene and across West Texas.

August 28, 20268 min read

AEO & AI

AEO for Photographers: What It Is and How It Works

Search is changing. Photographers still need SEO, but AI assistants and answer engines are creating a new way for potential clients to discover businesses. Here’s what Answer Engine Optimization means, how it works, and why photographers should start paying attention.

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First-grade back-to-school portrait photographed by Ashcraft Photo Co. in the Abilene, Texas area.

August 19, 20264 min read

Behind the Scenes

The $65 Camera That Got Me Serious About Photography

A $65 used Canon EOS 2000D with a broken lens turned into the beginning of something much bigger. Here’s how a bargain camera pushed me to practice, make mistakes, keep learning, and start building Ashcraft Photo Co.

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